Problem – complex services, hard to grasp

mac brand spaces is Europe's market leader in trade fair construction with 600 employees and €140 million in annual sales. However, especially in acquiring large industrial projects, the sales team faced a hurdle: the range and complexity of the services were difficult to convey in traditional presentations. Pitches felt overloaded, the red thread was missing – and in the competition for million-euro projects, this makes all the difference.

Solution – a structured sales tool

We completely revamped the corporate presentation together with mac. Structure, storyline, and visuals were specifically tailored to the target audience. Instead of a "one fits all" presentation, a focused sales asset was created that makes complex services clear and relevant. At the same time, we trained the sales team so that each employee could adapt the presentation for themselves and use it confidently in customer discussions.

Result – focus in the pitch, faster access to major projects

Since then, the new presentation has been an integral part of the sales process. The result:

• Clarity in the pitch: complex services are presented clearly and convincingly.

• Focus in sales: the team operates more structured and targeted.

• Access to major projects: top industrial clients can be attracted and won over more quickly.

The linear version is currently being used successfully – as soon as mac scales the presentation even more in the pitch, we will jointly integrate interactive SlideFunnel approaches to leverage the full potential.